One Fall night in 2014, while musky fishing in the north woods, Max and Marshall, along with their father Bob and plumber friend Kevin, conceptualized the first major shirt design for the new shop. Someone said "I'm Just happy to be here" with a cold one no doubtedly in their hand and the rest was history. Who said it first is up for debate but the saying isn't, we are still JUST HAPPY TO BEER! Offered in comfort colors grape and graphite.

Comfort Colors introduces the “Comfort Colors 1717” garment-dyed t-shirt; a fully customizable tee made 100% with ring-spun cotton. The soft-washed, garment-dyed fabric brings extra coziness to your wardrobe while the relaxed fit makes it an excellent daily choice. The double-needle stitching throughout the tee makes it highly durable while the lack of side-seams helps the shirt retain its tubular shape. Discover all 58 colors in our Comfort Colors 1717 color charts below.